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E-Comm & Marketing Tips
A Comprehensive Xiaohongshu Guide for Lifestyle Brands
Xiaohongshu, also known as RedNote became the No. 1 downloaded APP in the U.S. and has caught the attention of many marketers.
If you are a brand not operating in China yet, what are the benefits and risks to be on Xiaohongshu?
Unlocking the APAC Markets: eCommerce & Marketing Insights
Xiaohongshu, also known as Little Red Book or RedNote, has emerged as one of the most influential platforms for beauty, fashion, and lifestyle content in China. It also became the no. 1 downloaded APP...
Decathlon: Affordable and Size-Inclusive The French sportswear retail brand Decathlon first entered the Chinese market in 2003. The brand enjoyed its glorious days for close to two decades. With the...
In March, Lululemon announced a global net revenue of $9.6 billion for the fiscal year 2023 — representing a 19% rise year-on-year. Meanwhile, Nike saw revenue of $12.4 billion in the first quarter of...
Chinese consumers rely on live streaming as part of their online shopping journey. Live commerce garnered impressive total retail sales of nearly 5 trillion yuan in 2025...
