The first Overseas Chinese creator network.
首个海外华人创作者、社区与PR网络Connect your brand with 50 million+ Overseas Chinese consumers concentrated in the US and Canada — through the creators, communities and publishers they already trust. And watch the influence ripple into mainland China.
Who are Overseas Chinese?
Not one audience — four distinct life stages, each arriving with different needs, budgets and buying moments. Knowing which one you're speaking to is where every great campaign starts.
A premium audience most brands have never considered.
Overseas Chinese consumers in North America punch well above their weight — in spending power, in cultural authority, and in their unique ability to shape brand perception inside China itself.
High-value buyers at every stage of life
New immigrants and international students arrive needing major first-time purchases — housing, banking, cars, insurance. Established communities index high on luxury, fashion, beauty and lifestyle.
The bridge between global brands and China
Overseas Chinese creators are cultural bridges. The brands that became household names in China often made that journey through Overseas Chinese communities first — Lululemon, Arc'teryx, Alo Yoga.
Brands like Lululemon, Arc'teryx & Alo Yoga entered Chinese consumer consciousness not through ad spend — but through Overseas Chinese influence.
Today thousands of active daigous — personal shoppers in Vancouver, Toronto, New York and LA — buy luxury bags, Arc'teryx gear and Alo shorts to bring back to China. Overseas Chinese creators set the global taste agenda; domestic consumers follow. A campaign on BEYOO doesn't just reach North America. It ripples.
Simple for brands. Powerful for reach.
Service packages, built for reach.
Three ways to put your brand in front of Overseas Chinese audiences — from guaranteed-view influencer campaigns to full Rednote Xiaohongshu account management and community PR.
Influencer Campaign
- Vetted Overseas Chinese creators sourced from major metros across the US, Canada, Australia & Europe
- Impression-guaranteed reach — 50,000+ views per campaign
- Rednote Xiaohongshu, Instagram, TikTok & YouTube placements
- End-to-end management: brief, casting, content & reporting
Rednote Account Management
- Branded Rednote Xiaohongshu account setup & ongoing management
- English-to-Chinese content adaptation
- Influencer UGC — store visits, unboxings & more
Community PR Services
- Precise reach to Chinese Americans, Canadians & international students
- Built for store openings, brand & product launches
- Powered by community organizations & student networks
Starting in North America. Expanding rapidly.
Talk to an Overseas Chinese marketing expert.
Book a free 30-minute strategy call with a BEYOO specialist who lives and breathes marketing to Overseas Chinese audiences. We'll map your goals to the right creators, channels and campaign mix.
Pick a time that works for you — confirmation and a calendar invite are sent instantly.
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