Selling to China via Live-commerce

Chinese consumers rely on live streaming as part of their online shopping journey. Live commerce garnered impressive total retail sales of nearly 5 trillion yuan in 2025.

Sportswear Brands Had A Promising Growth in China in 2024

In March, Lululemon announced a global net revenue of $9.6 billion for the fiscal year 2023 — representing a 19% rise year-on-year. Meanwhile, Nike saw revenue of $12.4 billion in the first quarter of the 2024 fiscal year.  While overall net profit decreased by 5%, the American sportswear retailer cited a 6% increase year-on-year in the […]

The Rise and Fall of Decathlon in China: Why the Brand Flipped

‍Decathlon: Affordable and Size-Inclusive The French sportswear retail brand Decathlon first entered the Chinese market in 2003. The brand enjoyed its glorious days for close to two decades. With the growing emphasis on “Freedom of Dress“, female consumers began favoring brands that offer a wider range of sizes and prioritize flexibility and comfort. Decathlon offered […]